TURKEY OF THE WEEK?
You could say January has been a bit of a PR shocker for (Beta).
First we incur the wrath of the swinging mums at mumsnet.
Then Larissa at Campaign awards us Turkey of the Week for our Louise and Jamie ad for Thomas Cook.
“This cheese-fest is practically unwatchable. I first saw this ad –
which stars Jamie and Louise Redknapp enjoying a sunkissed romantic
break – while in the company of some non-advertising friends. It made
me, I’m sorry to say, ashamed of the industry. It’s even worse
considering that competitors such as Thomson are managing to come up
with some decent work.”
But then articles with headlines like this start appearing all over the place….
THOMAS COOK SCORES WITH REDKNAPP FACTOR…THE TIMES.
REDKNAPP ADS BOOST THOMAS COOK SALES…THE GUARDIAN.
THOMAS COOK SALES HELPED BY AD CAMPAIGN…BBC.
THOMAS COOK THANKS JAMIE AND LOUISE AD FOR BOOKINGS SURGE…EVENING STANDARD.
THOMAS COOK SCORES WITH REDKNAPPS AS TRAVEL BOOKINGS SWELL….THE TELEGRAPH.
JAMIE REDKNAPP BOOSTS THOMAS COOK SUMMER HOLIDAY SALES….THE DAILY MAIL.
JAMIE’S HOL IN ONE…..THE SUN.
REDKNAPP AD’S SUNNY RESULT….THE MIRROR.
REDKNAPP FACTOR BOOSTS THOMAS COOK SALES 15%…THE TIMES.
Good to see that the British public enjoy a bit of cheese with their turkey!!![;)]